What is Customer Acquisition Management (CAM)?

Customer Acquisition Management (CAM) is a service that we provide to existing business owners and is included for the first three months for businesses that buy our complete business package. It is the most comprehensive marketing product available for junk removal customers.  CAM is basically a complete audit of your website, PPC advertising (if you are doing), SEO, booking operations, referral programs, and all other advertising methods. We review anything related to you earning new customers as well as getting your past customer to schedule again and to get them to refer business your way. The initial steps in CAM, which are all preferred by JRA, are as follows.

> Review your Website: JRA will review your site to ensure that it should convert customers that visit your site. We will likely make some recommendations at this point for either changes to be made on your site, or potentially to move forward with a new website.

> Review AdWords (if applicable): If you are currently or have ever done AdWords we will look at past results, study your ad copy, study your landing pages, and determine the success and failure of your different ads.

> Study your market: A survey will be completed on your market to determine which overall strategy JRA believes you should take to acquire more customers and earn the highest profits.  Many competitors websites will be visited, AdWords will be studied, SEO will be studied on them, they will be called, and much info will be gained on your competition. Some strategies JRA has that are used depending on a customer’s unique situation are best rated, locally owned, lowest price,  most environmentally friendly, and more. JRA will be looking for an opportunity for any other type of campaign that we believe would benefit you as well.

> Ensure you are listed on Google, Yelp, Angie’s List, Facebook, and other major sites as well as databases. If you aren’t JRA will add you.

> Study your sites current performance on SEO.

> Study all other advertising that is being used.

> Study how your company handles operations. How do you answer the phone? Are you getting same day bookings? And so forth.

> Once JRA has a thorough picture of your current environment we will then make a recommendation for what we believe your overall strategy should be in order to have a significant gain in customers.

Though JRA can provide just AdWords or just SEO we strongly recommend against this move. Success with advertising is a multi faceted approach. This is one of the largest mistakes we see businesses make. They do a little of this and a little of that. They might not find the success they were hoping for. So then they abandon most advertising all together. They then doom their business to being average or mediocre. JRA can assist you with using proven advertising strategies to help you reach a level of success beyond what you ever thought possible with your junk removal business.

CAM is NOT an instantaneous influx of new customers. It is very much an investment that likely will take several months before significant gains are seen in the number of customers and job profitability. All of JRA’s services are a flat rate. And we also understand the junk removal business like no one else. What that means is we understand the type of customer that will use our service. We also understand which type of customer will NOT use our service. We also are looking at the profitability of certain jobs. For jobs with lower profit we attempt to severely lower the cost to acquire that particular customer. Unlike other AdWords management or SEO companies that do work on a lot of different businesses you have one company that focuses exclusively on junk removal and making sure your business not only gains more customers, but gains more profitable customers.

CAM is not cheap. This is a major project that for JRA to undertake and we charge accordingly. Though there are many packages for CAM on average pricing will generally run around $3,000 for Month 1,  $2,000 for months 2-5, and around $1,250 for month 6 on out. However, this pricing could vary either direction depending on your current setup and your goals with the campaign. However, like many investments, if you try to go cheap on CAM and just “dabble” you could very well be throwing money away and missing out on a great opportunity to gain a lot of business.

Should you be interested or have questions about CAM please call our office at 919-466-9322 or email lee@junkremovalauthority.com. Also, remember to check out our Youtube channel for lots of great information.

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